Stephanie Faris

In My Expert Opinion • September 19th, 2025

AiryWeight Cooling Eucalyptus Sheets Review: Do They Really Keep You Cool?

I’ve always hated ceiling fans. When you have long hair, it blows it all around, tickling your cheek all night.


For most of my life, I’ve slept just fine with the ceiling fan powered off. I even set up a “pillow wall” to block the wind from my husband’s bedside fan.


But about a year ago, something changed. My menopausal hot flashes intensified, as did the dreaded night sweats. (Women don’t sweat — we perspire, right?) Suddenly, the ceiling fan wasn’t such a bad idea. I also moved my desk f...

In My Expert Opinion • September 6th, 2025

Lexington Bakes Discovery Treat Box Review: Are These Guilt-Free Indulgences Worth It?

Healthy indulgences are tricky to nail. Most better-for-you snacks sacrifice taste for nutrition, offering consumers a better-than-nothing alternative to our favorite tasty treats. But in the end, these snacks aren’t worth the calories.


That’s why the Lexington Bakes Discovery Treat Box N°1 intrigued me. The box contains four cookies and brownies, each made with the company’s No Naughty Ingredients® promise. That means no artificial additives, no bleached flour and no “weird oils.”


I took...

Taboola.com • September 1st, 2025

Healthcare Marketing: Strategies to Reach and Engage Patients

When consumers have questions, the internet is usually the first stop, and that especially holds true for healthcare. Whether it’s the strange bug bite on your ankle or the sinus issues that have plagued you for a few weeks, a simple online search can bring answers.
For healthcare providers, this demand for information brings a valuable opportunity. Marketers can connect with patients by providing information at each step of their healthcare journey. But, what’s the best way to reach patients, a...

In My Expert Opinion • August 30th, 2025

M2Ü NYC Matte Liquid Lipstick Review: Comfort Meets Budget-Friendly Beauty

I love a good matte lipstick. The problem is, most of them either dry out my lips, flake by midday or feel like I’m wearing a layer of chalk. When I got a chance to try the M2Ü NYC Matte Liquid Lip, I was curious. The brand promises a creamy, long-lasting liquid formula that solves the common complaints. As a bonus, all of M2Ü NYC’s products are clean, cruelty-free and 100% vegan, so you don’t have to sacrifice your values for performance.


But how does this lipstick perform? After a week of w...

The Penny Hoarder • August 20th, 2025

New AI Jobs Are Emerging: Here’s What You Need to Know

AI is coming for your job.
How often have you heard that in recent months? From ChatGPT writing copy to chatbots taking over customer service, employees everywhere have taken a look at artificial intelligence (AI) and beefed up their résumés.
But those initial worries are starting to cool as employees see the ways the technology can create new opportunities. As with any new technology, it will replace some positions, but it brings with it new opportunities that require specialized skills.
“We’re...

In My Expert Opinion • August 17th, 2025

Apotheke Canvas Classic Candle Review: Is This Luxury Candle Worth It?

I don’t burn candles very often anymore. I tend to be forgetful, and forgetfulness + open flames in your home = risky behavior.


But when Apotheke included the Canvas Classic Candle in the box with my reed diffuser, I had to give it a try. And my home smells better for it.


After a week of enjoying it during cozy evenings and work-from-home days, here’s my take on whether it’s worth the investment.


As with most candles, the unboxing and setup are fairly straightforward. Open the box, extr...

Taboola.com • August 10th, 2025

Back-to-School Retargeting Strategies to Reach Students Across the Web

Students are a valuable demographic for today’s marketers. This is especially true at the college level, where students have a combined spending power of nearly $600 billion. You’re also reaching customers who are still open to forming new brand loyalties, which means one conversion can bring years of purchases.
Reaching those students online brings some challenges, though. Today’s college campuses are filled with distractions, and on top of that, Generation Z has developed a mistrust of traditi...

Taboola.com • August 6th, 2025

Data-Driven Marketing: How to Leverage Data for Smarter Campaigns

In today’s marketing landscape, data is no longer just a supporting player, it’s the star: For marketers, data-driven campaigns are essential to remaining competitive.
But, what is data-driven marketing, exactly? Simply put, it’s the strategic use of data to shape, execute, and measure your efforts. From targeting to real-time ad bids, data can help you make smarter decisions and maximize return on your investment.
Effective use of data starts with knowing how to collect it and how best to use i...

In My Expert Opinion • August 4th, 2025

Sea Salt Grapefruit Reed Diffuser Review

I like a well-scented space. But when we were preparing to bring a new puppy home, I read up on how unsafe many scents are for dogs. I had those plug-in scent diffusers all over our house, and I immediately tossed them out.


But that left me with a … not so well-scented home.That’s why the Apotheke Sea Salt Grapefruit Reed Diffuser appealed to me. Diffusers are widely recommended as a pet-safe(ish) replacement for candles, sprays and plug-ins. And like plug-ins, you don’t have to remember to l...

Taboola.com • August 3rd, 2025

Top Fintech Marketing Trends to Watch in 2025

With each passing year, fintech seems to grow more competitive. An amalgam of the words “finance” and “technology,” fintech is constantly evolving, with new innovations changing the way software providers market their products.
Those innovations include personalization and customer-centric marketing strategies. In 2025, though, personalization goes far beyond simply inserting a customer’s name at the top of an email. To be competitive, fintech brands are rethinking their playbooks, ditching full...