My Latest Work

5 ways AI has impacted the healthcare industry

Compared to other industries, healthcare is below average in AI adoption at scale, according to the World Economic Forum. But teams working in healthcare have already found innovative and useful ways to incorporate AI to augment the skills of humans and dramatically speed up the work of caring for patients and solving big problems. AI can analyze massive datasets, recognize patterns, automate repeatable workflows, and make predictions, all of which make it a fit for healthcare. It can also help...

AI in Financial Services: Key Use Cases, Benefits, and Trends

The financial services industry is entering a pivotal moment, with nearly four out of five chief financial officers (CFOs) planning to maintain or accelerate their artificial intelligence (AI) initiatives. In fact, 69% of CFOs consider generative AI integral to their business operations. From customer experience to security to decision-making, institutions are turning to AI to modernize operations.The rapid evolution of AI is reshaping financial services from the inside out. What began as proces...

Creating Storytelling Performance Ads That Filter Your Audience

To unpack what truly drives return on investment with performance advertising on the open web, we spoke with Nadim Batista-Kuttab, CEO of Xevio, whose team runs high-volume campaigns across multiple verticals and generative experience optimizations (geos). In our conversation, Nadim broke down his creative philosophy for advertising, what makes an ad “clicky without being clickbait,” and how advertisers can use storytelling to grab high-intent users even before the click.
Advertising on the open...

Was Your Insurance Claim Denied? Take These Steps Next

You pay insurance premiums to make sure you’re protected when things go wrong.
However, if you do need to file a claim, your insurance company can, and may, deny it. There are some steps you can take next. But first, let’s take a look at the possible reasons why an insurance claim was denied.
If you have run into a problem like this, you likely have questions. You paid your premiums on time and followed the steps for filing a claim. So, why didn’t it go through?
Eric Croak, CFP, is president at...

8 Real-Life Examples of How AI is used in Business

Artificial intelligence (AI) is no longer futuristic technology. It has quickly become the powerhouse driving smarter decisions, leaner operations, and better customer experience across industries. Companies that embrace AI are outperforming the competition and redefining what it means to be a business in 2025. I. Real-world use cases are emerging every day, proving that AI gives brands a competitive advantage.With Amazon Personalize, the retailer leverages AI to deliver personalized product rec...

AI as an Accelerator: Blending Generative AI With Human Expertise for High-Converting Content

Artificial intelligence (AI) stands to transform every industry, from customer service to network security. Nowhere is its impact more immediate, or more misunderstood, than in performance marketing. Marketers are using AI tools to generate headlines, thumbnails, and landing pages in seconds, reshaping what it means to produce creative at scale. Yet, one universal truth remains: The best-performing campaigns still rely heavily on human judgment, strategy, and experience.
To explore AI’s strength...

8 Recession Indicators and What They Mean for Your Money

Are your roots showing because you can’t justify getting your hair highlighted? Do you have a stack of instant Ramen noodles in your pantry for the first time since college? While Bloomberg might not officially label these as recession indicators, some people on the internet have. The social media world has been having fun with these tongue-in-cheek unofficial recession indicators.
All jokes aside, they reveal a stark reality. Consumers are concerned we might be heading for a recession. But asid...

Truuce Duvet and Sheet System Review: A Clever No-Stuff Bedding Set

I’ll admit it: I’ve never mastered the duvet cover shuffle. Every week, I wash our bedding, stare down that giant cotton sack, and wonder how my petite self is supposed to wrangle the fluffy insert inside the duvet cover. This handy technique works for me, but I still dread the task.


When the Truuce Duvet and Sheet System Starter Bundle arrived on my doorstep, then, promising to eliminate the duvet-stuffing struggle, I was intrigued. The brand claims you’ll never have to stuff your duvet agai...

A Realize Guide to CRO for Online Fashion Stores

From the time they wake to the second they shut off their devices and go to bed, consumers are bombarded with marketing messages. The steady stream of ads and influencer promotions makes it tough for products to stand out. For fashion brands, conversion rate optimization (CRO) is key to overcoming those challenges, offering a chance to stand out in an oversaturated market.
That’s where Realize comes in. As Taboola’s performance advertising platform, Realize offers the data, testing frameworks, a...

Lexington Bakes Discovery Treat Box Review: Are These Guilt-Free Indulgences Worth It?

Healthy indulgences are tricky to nail. Most better-for-you snacks sacrifice taste for nutrition, offering consumers a better-than-nothing alternative to our favorite tasty treats. But in the end, these snacks aren’t worth the calories.


That’s why the Lexington Bakes Discovery Treat Box N°1 intrigued me. The box contains four cookies and brownies, each made with the company’s No Naughty Ingredients® promise. That means no artificial additives, no bleached flour and no “weird oils.”


I took...

About Me

I am a branded content writer and blogger, specializing in the finance and technology space. I write for a wide range of businesses and marketing agencies. Currently, my work regularly appears on The Penny Hoarder, AP Buyline, and Time Stamped, among many other sites. I'm also a Simon & Schuster children's author and romance novelist with more than 50 published books across multiple pen names.

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