Stephanie Faris

The Penny Hoarder • March 20th, 2025

How to Write Resumes That Get Picked Up by Applicant Tracking Systems

Technology powers nearly everything businesses do these days, and that includes hiring and recruitment. Applicant tracking systems can help companies streamline job searches, automatically filtering out resumes from candidates who aren’t a good fit.
But as with any technology, these solutions aren’t perfect. Some job seekers are concerned their resumes are getting unfairly filtered out before a human even looks at them. 
Here’s what you need to know about applying for jobs in a technology-driven...

Taboola.com • March 19th, 2025

Six Best Ecommerce Marketing Platforms for 2025

With so many tech tools available, it’s never been easier to start an e-commerce business. But the landscape is now so competitive, successfully growing an e-commerce shop is far more challenging than you’ll likely expect. The right platforms will automate some of the tougher tasks, freeing you up to focus on growing your business.
6 Best E-commerce Marketing Software to Consider in 2025
1. Shopify
For ease of use, it’s tough to beat Shopify, which features a user-friendly interface and a wide r...

The Penny Hoarder • March 18th, 2025

What A Recession is and How to Tell if We’re in One

“Recession” is a word on everyone’s lips these days. Are we heading for one, or are we in a recession? If we are, what can we do to mitigate the damage?
Talk of a recession is nothing new. In fact, people tend to toss the word around every couple of years. But with the recent stock market dip and ongoing inflation, experts and consumers have both been wondering, are we in a recession? Let’s talk about it.
While many economists define a recession as two straight quarters of negative gross domesti...

Taboola.com • March 18th, 2025

Marketing Automation: What It Is, How It Works, Best Practices

Getting the word out about your business’ offerings takes time, so typically, you’ll need to come up with a strategy to implement, track, and iterate as needed. Marketing automation is the use of software and technology to streamline, automate, and measure marketing tasks and workflows, helping businesses nurture leads, personalize customer interactions, and improve efficiency in their marketing efforts.
With marketing automation, you rely on software for deploying posts, gathering and expanding...

Taboola.com • March 12th, 2025

First-Party vs. Third-Party Cookies: What To Know

Privacy is a top concern in 2025, as consumers become ever more aware of how marketers track their online behavior. Although Google dropped its cookie deprecation plans, the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) remain in place. Marketers are increasingly seeing the need to shift to first-party tracking for gathering actionable data on their customers, but what is the difference between a first-party cookie vs. a third-party cookie? This guide w...

Taboola.com • March 10th, 2025

How Can You Effectively Target High-Intent Users with Digital Advertising?

When someone visits your website, what’s the likelihood that visit will turn into a sale? The answer hinges heavily on your marketing efforts, and how effectively you’re able to target high-intent users with digital advertising. High-intent users are those coveted customers who drop in with plans to take action, so let’s take a look at how to track down those consumers and bring them over to your website.
A high-intent user is someone actively looking for a product or service. This status is usu...

The Penny Hoarder • March 5th, 2025

6 Reasons a College Degree May (or May Not) Be Worth It

At one time, getting a four-year college degree was undeniably the best choice for a recent high school graduate in the U.S. However, the average cost of a college degree more than doubled in the 21st century. That means return on investment for a diploma isn’t quite what it used to be. That’s led to more students asking themselves: Is college worth it?
To many, it may not be. A recent Pew Research Center survey showed only 22% of U.S. adults consider a college degree worth it if you have to tak...

Taboola.com • March 3rd, 2025

How To Build an Audience From Scratch: Tips for Success

Social media seems to get more unpredictable with each passing year. In 2025, marketers are dealing with increased competition, ever-changing algorithms, and users craving endless short, snackable content. All that said, social media remains one of the best ways to find new customers. If organic growth is your goal, it’s important to create a strategy that reaches social media users in the way that works best in 2025. This guide will walk you through how to build an audience from scratch online....

Taboola.com • March 3rd, 2025

8 Top Performance Marketing Trends for SMBs To Know in 2025

Businesses have access to more data than ever, thanks to ongoing growth in the data analytics market. But with this unprecedented access to information comes increasing pressure on small and midsize businesses (SMBs) to constantly monitor analytics in real time and make decisions based on that information.
For that reason, performance marketing is seeing a rise in popularity as well. By working with marketing companies and advertising platforms, marketers can turn over their campaigns to experts...

Taboola.com • March 1st, 2025

6 Essential E-commerce Marketing Metrics to Track in 2025

E-commerce is hotter than ever, with the industry seeing more than $308 billion in sales in the final quarter of 2024. For e-commerce businesses, though, tracking your success is essential to ensuring you’re getting the most from your marketing efforts.
In e-commerce, metrics and key performance indicators (KPIs) are data points that allow you to evaluate how your online store is doing. These metrics can help you monitor customer behavior, sales trends, and marketing performance to better assess...