My Latest Work

How AI Model Training Works and Why It Matters for IT

Every IT leader has felt the pressure to “adopt AI.” But the real question isn’t whether the technology can help your team. It’s whether the model behind the tool has been trained well enough to earn your trust. Understanding how AI training works can help you find the right tool for your IT environment.AI models aren’t born intelligent. They have to be trained. But these systems use machine learning and deep learning, which don’t follow rule-based instructions. They learn by identifying pattern...

How AI software dev Is powering faster, safer software at scale

Artificial intelligence (AI) has rewritten the rules of software development. Tasks that once required hours of focused work on coding, testing, and documentation now move at lightning speed. Using AI-powered solutions, teams can deliver more stable results with fewer bottlenecks, marking a significant evolution in AI software development and how modern systems are built and maintained.AI software development has streamlined many stages of the software development lifecycle (SDLC), from planning...

The AI Companies in Australia Everyone’s Talking About

Australia’s AI ecosystem has matured quickly, fueled by strong university research, growing venture capital investment, and an expanding startup culture. Rather than focusing on abstract innovation, many AI companies in Australia are applying machine learning and automation to solve tangible problems. The result is a wave of startups quietly gaining global relevance acrossWhen it comes to technology innovation, Sydney is Australia’s powerhouse, boasting more than 3,000 technology startups. These...

Three Ways GenAI Ad Maker Improves Creative Performance

In performance marketing, your creative is either working or it’s costing you money. With engagement dropping off sooner than ever, marketers need a way to deliver a steady stream of fresh, high-performing assets across platforms and formats.
Generative artificial intelligence (GenAI) has made it easier than ever to produce images at scale. Instead of waiting days or weeks for new concepts, marketers can now create and test original image assets on demand. The newest evolution in this space is A...

Top 7 Israeli AI companies you need to know

These Israeli AI innovators are shaping cybersecurity, healthcare, autonomous operations, and enterprise IT. Learn what their momentum signals for modern IT teams.For IT leaders tracking where artificial intelligence (AI) is headed next, Israel remains one of the most important markets to watch. From cybersecurity and healthcare to developer tools and enterprise operations, the country’s AI ecosystem is driving practical, production-ready innovation. Below are seven Israeli companies that are in...

Q5 Top Advertising Creative Trends and Messaging Themes

Between December 26 and mid-January, the digital ad landscape makes a dramatic shift. Shoppers move from frantic gift-buying to slower, more introspective browsing, ad costs on the open web drop just as user intent spikes, and across nearly every vertical, people start envisioning a better version of themselves.
This period, now known as Q5, isn’t just a bonus month tacked onto Q4: It’s a psychological reset moment for consumers, offering brands the opportunity to reach audiences who suddenly ha...

Innovation vs. Imitation: Why Stealing Creatives Guarantees Failure

In performance marketing, everyone wants the fastest route to a winning ad. Imitating successful campaigns can seem like a shortcut to success, but Xevio CEO Nadim Batista-Kuttab strongly cautions against it, explaining that copying a creative will not only fail to recreate an ad’s original success, but also place advertisers at a disadvantage. That’s partly because, in performance marketing, true engagement happens on your landing page, not in the ad itself. For that reason, creative originalit...

5 New AI Job Roles Emerging Right Now

Artificial intelligence (AI) has gotten plenty of press for the jobs it will eliminate. But the technology is also ushering in a new group of professions that didn’t exist a few years ago. Across almost every industry, skilled professionals are needed to build, train, secure, monitor, and strategically apply AI technology, especially as enterprise teams adopt more IT automation through solutions designed for IT departments modernizing workflows. But what are those roles, and how can existing tec...

Creating Storytelling Performance Ads That Filter Your Audience

To unpack what truly drives return on investment with performance advertising on the open web, we spoke with Nadim Batista-Kuttab, CEO of Xevio, whose team runs high-volume campaigns across multiple verticals and generative experience optimizations (geos). In our conversation, Nadim broke down his creative philosophy for advertising, what makes an ad “clicky without being clickbait,” and how advertisers can use storytelling to grab high-intent users even before the click.
Advertising on the open...

Was Your Insurance Claim Denied? Take These Steps Next

You pay insurance premiums to make sure you’re protected when things go wrong.
However, if you do need to file a claim, your insurance company can, and may, deny it. There are some steps you can take next. But first, let’s take a look at the possible reasons why an insurance claim was denied.
If you have run into a problem like this, you likely have questions. You paid your premiums on time and followed the steps for filing a claim. So, why didn’t it go through?
Eric Croak, CFP, is president at...

About Me

I am a branded content writer and blogger, specializing in the finance and technology space. I write for a wide range of businesses and marketing agencies. Currently, my work regularly appears on The Penny Hoarder, AP Buyline, and Time Stamped, among many other sites. I'm also a Simon & Schuster children's author and romance novelist with more than 50 published books across multiple pen names.

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