Stephanie Faris

The Penny Hoarder • August 20th, 2025

New AI Jobs Are Emerging: Here’s What You Need to Know

AI is coming for your job.
How often have you heard that in recent months? From ChatGPT writing copy to chatbots taking over customer service, employees everywhere have taken a look at artificial intelligence (AI) and beefed up their résumés.
But those initial worries are starting to cool as employees see the ways the technology can create new opportunities. As with any new technology, it will replace some positions, but it brings with it new opportunities that require specialized skills.
“We’re...

In My Expert Opinion • August 17th, 2025

Apotheke Canvas Classic Candle Review: Is This Luxury Candle Worth It?

I don’t burn candles very often anymore. I tend to be forgetful, and forgetfulness + open flames in your home = risky behavior.


But when Apotheke included the Canvas Classic Candle in the box with my reed diffuser, I had to give it a try. And my home smells better for it.


After a week of enjoying it during cozy evenings and work-from-home days, here’s my take on whether it’s worth the investment.


As with most candles, the unboxing and setup are fairly straightforward. Open the box, extr...

Taboola.com • August 10th, 2025

Back-to-School Retargeting Strategies to Reach Students Across the Web

Students are a valuable demographic for today’s marketers. This is especially true at the college level, where students have a combined spending power of nearly $600 billion. You’re also reaching customers who are still open to forming new brand loyalties, which means one conversion can bring years of purchases.
Reaching those students online brings some challenges, though. Today’s college campuses are filled with distractions, and on top of that, Generation Z has developed a mistrust of traditi...

Taboola.com • August 6th, 2025

Data-Driven Marketing: How to Leverage Data for Smarter Campaigns

In today’s marketing landscape, data is no longer just a supporting player, it’s the star: For marketers, data-driven campaigns are essential to remaining competitive.
But, what is data-driven marketing, exactly? Simply put, it’s the strategic use of data to shape, execute, and measure your efforts. From targeting to real-time ad bids, data can help you make smarter decisions and maximize return on your investment.
Effective use of data starts with knowing how to collect it and how best to use i...

In My Expert Opinion • August 4th, 2025

Sea Salt Grapefruit Reed Diffuser Review

I like a well-scented space. But when we were preparing to bring a new puppy home, I read up on how unsafe many scents are for dogs. I had those plug-in scent diffusers all over our house, and I immediately tossed them out.


But that left me with a … not so well-scented home.That’s why the Apotheke Sea Salt Grapefruit Reed Diffuser appealed to me. Diffusers are widely recommended as a pet-safe(ish) replacement for candles, sprays and plug-ins. And like plug-ins, you don’t have to remember to l...

Taboola.com • August 3rd, 2025

Top Fintech Marketing Trends to Watch in 2025

With each passing year, fintech seems to grow more competitive. An amalgam of the words “finance” and “technology,” fintech is constantly evolving, with new innovations changing the way software providers market their products.
Those innovations include personalization and customer-centric marketing strategies. In 2025, though, personalization goes far beyond simply inserting a customer’s name at the top of an email. To be competitive, fintech brands are rethinking their playbooks, ditching full...

Taboola.com • August 1st, 2025

Social Media Marketing Trends 2025: Win With Video and AI

Just when you think you’ve mastered social media marketing, trends shift and you have to adjust your strategy once more to remain competitive. From the explosive growth of social media to the more nuanced shift toward hyperpersonalized content, today’s marketing landscape is complex and challenging. Below, I’ll explore the top five trends shaping social media marketing in 2025, to help you navigate these ever-evolving waters.
Short-form video isn’t just a trend: Platforms like TikTok, Instagram...

In My Expert Opinion • July 28th, 2025

Saggy Mattress? This Serta ThermaGel Memory Foam Topper Gave Ours New Life

Here’s something they don’t tell you when you buy a mattress: Pillowtop mattresses sink over time. In our case, the sinking happened about six months after we bought it.


As a result, we started waking up with aching necks and backs and wondering why. Turns out, the memory foam in today’s pillowtops break down “over time.” In our case, “over time” was six months.


Modern advice is to buy a regular mattress and a separate topper. Then, you can replace the topper when it loses its buoyancy....

Taboola.com • July 26th, 2025

AI Marketing Trends 2025: What Digital Advertisers Need to Know

Artificial intelligence: Those two words seem to be on everyone’s lips these days. For digital marketers, the technology is no longer a trend, it’s a necessity — from strategy to execution to optimization and tracking, the influence of AI is undeniable. This also means marketers need to lean into the technology to remain competitive.
The good news is, you don’t need to do everything all at once — you can simply home in on some key trends to level up your marketing efforts. Here are a few that se...

Taboola.com • July 24th, 2025

2025 Real Estate Marketing Trends: What Advertisers Need to Know to Stay Competitive

Real estate relies heavily on digital marketing, so it’s no surprise to see it changing rapidly in 2025. From immersive visual content to analytics-driven tools, savvy real estate professionals understand the importance of monitoring trends. Below, I’ll take a look at five core trends impacting real estate this year to help you find ways to use them to your advantage.
Visuals have always been an important part of selling a home. Buyers want to see photos of every aspect of a property, from the f...