Stephanie Faris

Taboola.com • April 22nd, 2026

Beat Meta Diminishing Returns with Yahoo Mail Premium Inventory

Every growth-focused home improvement brand eventually runs into the same problems: performance plateaus, budgets increase, and lead costs follow. Audience expansion may generate more clicks, but fewer qualified inquiries.
The issue isn’t visibility: it’s context.
Home services are rarely impulse purchases. They’re planned, researched, and evaluated. That means brands need environments where homeowners are thinking about real-life decisions, not just scrolling for inspiration. Premium inbox inve...

Taboola.com • April 21st, 2026

Effective A/B Testing Techniques to Optimize ROI in Insurance Campaigns

If you want to understand why many insurance campaigns stall, look at the landing page. It may not be glamorous, but it’s where campaigns are won or lost.
Every additional form field introduces hesitation. Every removed requirement introduces risk. Insurance advertisers are constantly negotiating between volume and value, trying to satisfy both marketing key performance indicators (KPIs) and sales expectations.
In the insurance quote space, that negotiation can create a bottleneck. Recently, one...

Taboola.com • March 24th, 2026

Target CPA: Do's & Don'ts for Your Performance Campaigns

Target cost per acquisition (tCPA) can be one of the most powerful levers in performance marketing. But, it can also become a campaign killer if it’s turned on too soon, or configured without enough data. Across thousands of advertiser conversations, tCPA demonstrates that it works best when it’s treated as a refinement tool, not a launch strategy.
Whether you’re running lead generation or direct-to-consumer (DTC) campaigns, the right approach can help you avoid the most common mistakes, protect...

Atera • March 15th, 2026

How AI Startups Are Making South Korea a Global Leader

Artificial intelligence (AI) investment in South Korea has surged over the past few years, positioning the country as one of Asia’s most dynamic technology ecosystems. Government-backed innovation programs, strong semiconductor manufacturing, and world-class research institutions have helped fuel the rise of hundreds of AI startups.For global businesses watching emerging innovation hubs, South Korea’s AI sector offers a glimpse into the next generation of intelligent automation, predictive analy...

Taboola.com • March 15th, 2026

Ad Rejection: Causes, Examples, and Prevention

It’s the moment every advertiser dreads.
You build your campaign and hit publish, but instead of impressions, you’re met with the dreaded notification that your ad didn’t pass review.
Yes, it’s frustrating, but ad rejection isn’t random: It’s the result of increasingly strict platform policies designed to protect users, maintain trust, and ensure safe, high-quality advertising environments. Even the most experienced advertisers can be caught off guard by how nuanced ad reviews have become.
Under...

Taboola.com • March 15th, 2026

Target CPA (tCPA): A Practical Guide for Performance Marketers

Are you paying for clicks and hoping they turn into something more? That question sits at the heart of target cost per action (tCPA), a bidding strategy that shifts the focus from traffic to outcomes like leads, signups, and sales.
Instead of manually setting bids and reacting after the fact, tCPA lets advertisers decide what a conversion is worth and rely on automation to pursue those results at scale. For performance teams juggling growing budgets and increasingly complex campaigns, that shift...

Atera • March 9th, 2026

The Japanese AI Companies That Could Change Global Tech

Japan has long been synonymous with advanced technology, but its artificial intelligence (AI) industry is now entering a phase of rapid expansion. From robotics and autonomous vehicles to healthcare diagnostics and fintech, a growing group of companies is using AI to transform industries.For business leaders tracking global innovation trends, Japan’s emerging AI companies offer a glimpse into how automation, data intelligence, and machine learning will reshape operations in the coming decade.Jap...

Taboola.com • March 7th, 2026

How to Safely Scale Performance Budgets With Automation

Managing performance budgets at scale is a constant balancing act. Growth requires higher spend, but each budget increase exposes your campaigns to additional risk. Unchecked bidding, runaway ad groups, or underperforming campaigns will drain your budget before you can even determine your return on investment.
The most successful performance marketing teams know that sustainable scaling doesn’t mean monitoring your campaigns 24/7: It comes from automation, predictive intelligence, and built-in p...

Taboola.com • February 11th, 2026

Why AI Ads Offer Superior Cost-Efficiency Without Sacrificing Performance

For chief marketing officers, chief financial officers, and performance marketing leaders, the question surrounding generative artificial intelligence is no longer whether it works, but whether it improves return on investment. Creative production has become one of the most costly parts of digital advertising, and performance expectations continue to rise: Advertisers are under pressure to test more variations, personalize at greater scale, and maintain efficiency in increasingly competitive auc...

The Penny Hoarder • February 9th, 2026

No Time, No Savings — Here’s How to Get Money When You Have Emergency Expenses

One morning, you head out to your car and it doesn’t start. Or, you have a medical emergency that requires major surgery. Maybe a pipe bursts in your master bathroom and does extensive damage. But you have no emergency fund, so how do you get emergency money?
Emergencies can strike at any time. An emergency fund can help, but 37% of respondents for The Penny Hoarder’s State of Savings survey don’t have one. That means for two in five U.S. consumers, when something goes wrong, they need a way to...