Stephanie Faris

Taboola.com • April 17th, 2025

Ad Spend: A Complete Guide for Small Businesses

Consumers are constantly bombarded with marketing messages, whether they’re binge-watching a new TV series or scrolling their social media feeds. For businesses, that means finding ways to stand out, without wasting limited ad dollars. By tracking ad spend, brands can advertise more intentionally and boost returns. In this article, I’ll break down what ad spend is and how to strategically manage it.
Ad spend, short for advertising spend, refers to the amount of money a business is currently spen...

Taboola.com • April 14th, 2025

Banner Blindness: What It Is, And How To Fix It

Consumers are constantly bombarded with ads, whether they’re passing billboards on the way into work or scrolling their social media feeds. Over time, this has led to something known as banner blindness, which means many of those advertising messages have become little more than white noise. If you’re investing in digital ads, banner blindness wastes money, so understanding banner blindness is the first step toward creating ads that combat it.
Banner blindness is a marketing term that refers to...

Taboola.com • April 6th, 2025

Yahoo Ads: A Guide with Proven Tactics for Success

Before Google, Facebook, and LinkedIn, online users relied on Yahoo. Being around since 1994 gives Yahoo the distinction of being a search pioneer, but that doesn’t mean it’s outdated: In fact, the site provides a cost-effective option for businesses looking to reach hundreds of millions of monthly visitors worldwide. But are Yahoo Ads the right fit for your business? I’ll cover the details to help you decide, and provide guidance on how to advertise on Yahoo, should you conclude that it’s the r...

The Penny Hoarder • April 4th, 2025

What Falling Consumer Confidence Means for Your Wallet

Consumer confidence has plummeted in recent months, with expectations for the future of the economy reaching a 12-year low. But as headlines warn of a possible recession and uncertain times ahead, it’s only natural to feel frustrated. What does it all mean? And what can we do to prepare?
Let’s look at what consumer confidence is and what you should do if the headlines and the consumer confidence report have you concerned.
When the stock market tumbles and unemployment rises, consumers worry. But...

The Penny Hoarder • March 20th, 2025

How to Write Resumes That Get Picked Up by Applicant Tracking Systems

Technology powers nearly everything businesses do these days, and that includes hiring and recruitment. Applicant tracking systems can help companies streamline job searches, automatically filtering out resumes from candidates who aren’t a good fit.
But as with any technology, these solutions aren’t perfect. Some job seekers are concerned their resumes are getting unfairly filtered out before a human even looks at them. 
Here’s what you need to know about applying for jobs in a technology-driven...

Taboola.com • March 19th, 2025

Six Best Ecommerce Marketing Platforms for 2025

With so many tech tools available, it’s never been easier to start an e-commerce business. But the landscape is now so competitive, successfully growing an e-commerce shop is far more challenging than you’ll likely expect. The right platforms will automate some of the tougher tasks, freeing you up to focus on growing your business.
6 Best E-commerce Marketing Software to Consider in 2025
1. Shopify
For ease of use, it’s tough to beat Shopify, which features a user-friendly interface and a wide r...

The Penny Hoarder • March 18th, 2025

What A Recession is and How to Tell if We’re in One

“Recession” is a word on everyone’s lips these days. Are we heading for one, or are we in a recession? If we are, what can we do to mitigate the damage?
Talk of a recession is nothing new. In fact, people tend to toss the word around every couple of years. But with the recent stock market dip and ongoing inflation, experts and consumers have both been wondering, are we in a recession? Let’s talk about it.
While many economists define a recession as two straight quarters of negative gross domesti...

Taboola.com • March 18th, 2025

Marketing Automation: What It Is, How It Works, Best Practices

Getting the word out about your business’ offerings takes time, so typically, you’ll need to come up with a strategy to implement, track, and iterate as needed. Marketing automation is the use of software and technology to streamline, automate, and measure marketing tasks and workflows, helping businesses nurture leads, personalize customer interactions, and improve efficiency in their marketing efforts.
With marketing automation, you rely on software for deploying posts, gathering and expanding...

Taboola.com • March 12th, 2025

First-Party vs. Third-Party Cookies: What To Know

Privacy is a top concern in 2025, as consumers become ever more aware of how marketers track their online behavior. Although Google dropped its cookie deprecation plans, the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) remain in place. Marketers are increasingly seeing the need to shift to first-party tracking for gathering actionable data on their customers, but what is the difference between a first-party cookie vs. a third-party cookie? This guide w...

Taboola.com • March 10th, 2025

How Can You Effectively Target High-Intent Users with Digital Advertising?

When someone visits your website, what’s the likelihood that visit will turn into a sale? The answer hinges heavily on your marketing efforts, and how effectively you’re able to target high-intent users with digital advertising. High-intent users are those coveted customers who drop in with plans to take action, so let’s take a look at how to track down those consumers and bring them over to your website.
A high-intent user is someone actively looking for a product or service. This status is usu...