Stephanie Faris

Taboola.com • January 12th, 2026

Three Ways GenAI Ad Maker Improves Creative Performance

In performance marketing, your creative is either working or it’s costing you money. With engagement dropping off sooner than ever, marketers need a way to deliver a steady stream of fresh, high-performing assets across platforms and formats.
Generative artificial intelligence (GenAI) has made it easier than ever to produce images at scale. Instead of waiting days or weeks for new concepts, marketers can now create and test original image assets on demand. The newest evolution in this space is A...

Atera • January 8th, 2026

Top 7 Israeli AI companies you need to know

These Israeli AI innovators are shaping cybersecurity, healthcare, autonomous operations, and enterprise IT. Learn what their momentum signals for modern IT teams.For IT leaders tracking where artificial intelligence (AI) is headed next, Israel remains one of the most important markets to watch. From cybersecurity and healthcare to developer tools and enterprise operations, the country’s AI ecosystem is driving practical, production-ready innovation. Below are seven Israeli companies that are in...

Taboola.com • December 17th, 2025

Q5 Top Advertising Creative Trends and Messaging Themes

Between December 26 and mid-January, the digital ad landscape makes a dramatic shift. Shoppers move from frantic gift-buying to slower, more introspective browsing, ad costs on the open web drop just as user intent spikes, and across nearly every vertical, people start envisioning a better version of themselves.
This period, now known as Q5, isn’t just a bonus month tacked onto Q4: It’s a psychological reset moment for consumers, offering brands the opportunity to reach audiences who suddenly ha...

Taboola.com • December 16th, 2025

Innovation vs. Imitation: Why Stealing Creatives Guarantees Failure

In performance marketing, everyone wants the fastest route to a winning ad. Imitating successful campaigns can seem like a shortcut to success, but Xevio CEO Nadim Batista-Kuttab strongly cautions against it, explaining that copying a creative will not only fail to recreate an ad’s original success, but also place advertisers at a disadvantage. That’s partly because, in performance marketing, true engagement happens on your landing page, not in the ad itself. For that reason, creative originalit...

Atera • December 2nd, 2025

5 New AI Job Roles Emerging Right Now

Artificial intelligence (AI) has gotten plenty of press for the jobs it will eliminate. But the technology is also ushering in a new group of professions that didn’t exist a few years ago. Across almost every industry, skilled professionals are needed to build, train, secure, monitor, and strategically apply AI technology, especially as enterprise teams adopt more IT automation through solutions designed for IT departments modernizing workflows. But what are those roles, and how can existing tec...

Atera • November 26th, 2025

AI in Financial Services: Key Use Cases, Benefits, and Trends

The financial services industry is entering a pivotal moment, with nearly four out of five chief financial officers (CFOs) planning to maintain or accelerate their artificial intelligence (AI) initiatives. In fact, 69% of CFOs consider generative AI integral to their business operations. From customer experience to security to decision-making, institutions are turning to AI to modernize operations.The rapid evolution of AI is reshaping financial services from the inside out. What began as proces...

Taboola.com • November 25th, 2025

Creating Storytelling Performance Ads That Filter Your Audience

To unpack what truly drives return on investment with performance advertising on the open web, we spoke with Nadim Batista-Kuttab, CEO of Xevio, whose team runs high-volume campaigns across multiple verticals and generative experience optimizations (geos). In our conversation, Nadim broke down his creative philosophy for advertising, what makes an ad “clicky without being clickbait,” and how advertisers can use storytelling to grab high-intent users even before the click.
Advertising on the open...

The Penny Hoarder • November 24th, 2025

Was Your Insurance Claim Denied? Take These Steps Next

You pay insurance premiums to make sure you’re protected when things go wrong.
However, if you do need to file a claim, your insurance company can, and may, deny it. There are some steps you can take next. But first, let’s take a look at the possible reasons why an insurance claim was denied.
If you have run into a problem like this, you likely have questions. You paid your premiums on time and followed the steps for filing a claim. So, why didn’t it go through?
Eric Croak, CFP, is president at...

Atera • November 13th, 2025

8 Real-Life Examples of How AI is used in Business

Artificial intelligence (AI) is no longer futuristic technology. It has quickly become the powerhouse driving smarter decisions, leaner operations, and better customer experience across industries. Companies that embrace AI are outperforming the competition and redefining what it means to be a business in 2025. I. Real-world use cases are emerging every day, proving that AI gives brands a competitive advantage.With Amazon Personalize, the retailer leverages AI to deliver personalized product rec...

Taboola.com • November 10th, 2025

AI as an Accelerator: Blending Generative AI With Human Expertise for High-Converting Content

Artificial intelligence (AI) stands to transform every industry, from customer service to network security. Nowhere is its impact more immediate, or more misunderstood, than in performance marketing. Marketers are using AI tools to generate headlines, thumbnails, and landing pages in seconds, reshaping what it means to produce creative at scale. Yet, one universal truth remains: The best-performing campaigns still rely heavily on human judgment, strategy, and experience.
To explore AI’s strength...