Stephanie Faris

Atera • November 13th, 2025

8 Real-Life Examples of How AI is used in Business

Artificial intelligence (AI) is no longer futuristic technology. It has quickly become the powerhouse driving smarter decisions, leaner operations, and better customer experience across industries. Companies that embrace AI are outperforming the competition and redefining what it means to be a business in 2025. I. Real-world use cases are emerging every day, proving that AI gives brands a competitive advantage.With Amazon Personalize, the retailer leverages AI to deliver personalized product rec...

Taboola.com • November 10th, 2025

AI as an Accelerator: Blending Generative AI With Human Expertise for High-Converting Content

Artificial intelligence (AI) stands to transform every industry, from customer service to network security. Nowhere is its impact more immediate, or more misunderstood, than in performance marketing. Marketers are using AI tools to generate headlines, thumbnails, and landing pages in seconds, reshaping what it means to produce creative at scale. Yet, one universal truth remains: The best-performing campaigns still rely heavily on human judgment, strategy, and experience.
To explore AI’s strength...

The Penny Hoarder • November 5th, 2025

8 Recession Indicators and What They Mean for Your Money

Are your roots showing because you can’t justify getting your hair highlighted? Do you have a stack of instant Ramen noodles in your pantry for the first time since college? While Bloomberg might not officially label these as recession indicators, some people on the internet have. The social media world has been having fun with these tongue-in-cheek unofficial recession indicators.
All jokes aside, they reveal a stark reality. Consumers are concerned we might be heading for a recession. But asid...

In My Expert Opinion • October 28th, 2025

Truuce Duvet and Sheet System Review: A Clever No-Stuff Bedding Set

I’ll admit it: I’ve never mastered the duvet cover shuffle. Every week, I wash our bedding, stare down that giant cotton sack, and wonder how my petite self is supposed to wrangle the fluffy insert inside the duvet cover. This handy technique works for me, but I still dread the task.


When the Truuce Duvet and Sheet System Starter Bundle arrived on my doorstep, then, promising to eliminate the duvet-stuffing struggle, I was intrigued. The brand claims you’ll never have to stuff your duvet agai...

Taboola.com • October 21st, 2025

A Realize Guide to CRO for Online Fashion Stores

From the time they wake to the second they shut off their devices and go to bed, consumers are bombarded with marketing messages. The steady stream of ads and influencer promotions makes it tough for products to stand out. For fashion brands, conversion rate optimization (CRO) is key to overcoming those challenges, offering a chance to stand out in an oversaturated market.
That’s where Realize comes in. As Taboola’s performance advertising platform, Realize offers the data, testing frameworks, a...

In My Expert Opinion • September 19th, 2025

AiryWeight Cooling Eucalyptus Sheets Review: Do They Really Keep You Cool?

I’ve always hated ceiling fans. When you have long hair, it blows it all around, tickling your cheek all night.


For most of my life, I’ve slept just fine with the ceiling fan powered off. I even set up a “pillow wall” to block the wind from my husband’s bedside fan.


But about a year ago, something changed. My menopausal hot flashes intensified, as did the dreaded night sweats. (Women don’t sweat — we perspire, right?) Suddenly, the ceiling fan wasn’t such a bad idea. I also moved my desk f...

In My Expert Opinion • September 6th, 2025

Lexington Bakes Discovery Treat Box Review: Are These Guilt-Free Indulgences Worth It?

Healthy indulgences are tricky to nail. Most better-for-you snacks sacrifice taste for nutrition, offering consumers a better-than-nothing alternative to our favorite tasty treats. But in the end, these snacks aren’t worth the calories.


That’s why the Lexington Bakes Discovery Treat Box N°1 intrigued me. The box contains four cookies and brownies, each made with the company’s No Naughty Ingredients® promise. That means no artificial additives, no bleached flour and no “weird oils.”


I took...

Taboola.com • September 1st, 2025

Healthcare Marketing: Strategies to Reach and Engage Patients

When consumers have questions, the internet is usually the first stop, and that especially holds true for healthcare. Whether it’s the strange bug bite on your ankle or the sinus issues that have plagued you for a few weeks, a simple online search can bring answers.
For healthcare providers, this demand for information brings a valuable opportunity. Marketers can connect with patients by providing information at each step of their healthcare journey. But, what’s the best way to reach patients, a...

In My Expert Opinion • August 30th, 2025

M2Ü NYC Matte Liquid Lipstick Review: Comfort Meets Budget-Friendly Beauty

I love a good matte lipstick. The problem is, most of them either dry out my lips, flake by midday or feel like I’m wearing a layer of chalk. When I got a chance to try the M2Ü NYC Matte Liquid Lip, I was curious. The brand promises a creamy, long-lasting liquid formula that solves the common complaints. As a bonus, all of M2Ü NYC’s products are clean, cruelty-free and 100% vegan, so you don’t have to sacrifice your values for performance.


But how does this lipstick perform? After a week of w...

The Penny Hoarder • August 20th, 2025

New AI Jobs Are Emerging: Here’s What You Need to Know

AI is coming for your job.
How often have you heard that in recent months? From ChatGPT writing copy to chatbots taking over customer service, employees everywhere have taken a look at artificial intelligence (AI) and beefed up their résumés.
But those initial worries are starting to cool as employees see the ways the technology can create new opportunities. As with any new technology, it will replace some positions, but it brings with it new opportunities that require specialized skills.
“We’re...