Stephanie Faris

Taboola.com • February 11th, 2026

Why AI Ads Offer Superior Cost-Efficiency Without Sacrificing Performance

For chief marketing officers, chief financial officers, and performance marketing leaders, the question surrounding generative artificial intelligence is no longer whether it works, but whether it improves return on investment. Creative production has become one of the most costly parts of digital advertising, and performance expectations continue to rise: Advertisers are under pressure to test more variations, personalize at greater scale, and maintain efficiency in increasingly competitive auc...

Atera • February 9th, 2026

6 UK AI Startups Powering the Next Wave of Business Innovation

The UK has quietly become one of the most dynamic AI hubs in the world, producing startups that move well beyond experimentation to offer solid enterprise impact. If you want a snapshot of where AI is heading next, from operations to decision-making, these are the UK AI companies worth watching closely.The UK’s AI momentum isn’t accidental. Strong university research, mature capital markets, and early enterprise adoption support the country’s robust AI startup ecosystem. The UK government has al...

Atera • January 22nd, 2026

How AI Model Training Works and Why It Matters for IT

Every IT leader has felt the pressure to “adopt AI.” But the real question isn’t whether the technology can help your team. It’s whether the model behind the tool has been trained well enough to earn your trust. Understanding how AI training works can help you find the right tool for your IT environment.AI models aren’t born intelligent. They have to be trained. But these systems use machine learning and deep learning, which don’t follow rule-based instructions. They learn by identifying pattern...

Atera • January 21st, 2026

How AI software dev Is powering faster, safer software at scale

Artificial intelligence (AI) has rewritten the rules of software development. Tasks that once required hours of focused work on coding, testing, and documentation now move at lightning speed. Using AI-powered solutions, teams can deliver more stable results with fewer bottlenecks, marking a significant evolution in AI software development and how modern systems are built and maintained.AI software development has streamlined many stages of the software development lifecycle (SDLC), from planning...

Atera • January 21st, 2026

The AI Companies in Australia Everyone’s Talking About

Australia’s AI ecosystem has matured quickly, fueled by strong university research, growing venture capital investment, and an expanding startup culture. Rather than focusing on abstract innovation, many AI companies in Australia are applying machine learning and automation to solve tangible problems. The result is a wave of startups quietly gaining global relevance acrossWhen it comes to technology innovation, Sydney is Australia’s powerhouse, boasting more than 3,000 technology startups. These...

Taboola.com • January 12th, 2026

Three Ways GenAI Ad Maker Improves Creative Performance

In performance marketing, your creative is either working or it’s costing you money. With engagement dropping off sooner than ever, marketers need a way to deliver a steady stream of fresh, high-performing assets across platforms and formats.
Generative artificial intelligence (GenAI) has made it easier than ever to produce images at scale. Instead of waiting days or weeks for new concepts, marketers can now create and test original image assets on demand. The newest evolution in this space is A...

Atera • January 8th, 2026

Top 7 Israeli AI companies you need to know

These Israeli AI innovators are shaping cybersecurity, healthcare, autonomous operations, and enterprise IT. Learn what their momentum signals for modern IT teams.For IT leaders tracking where artificial intelligence (AI) is headed next, Israel remains one of the most important markets to watch. From cybersecurity and healthcare to developer tools and enterprise operations, the country’s AI ecosystem is driving practical, production-ready innovation. Below are seven Israeli companies that are in...

Taboola.com • December 17th, 2025

Q5 Top Advertising Creative Trends and Messaging Themes

Between December 26 and mid-January, the digital ad landscape makes a dramatic shift. Shoppers move from frantic gift-buying to slower, more introspective browsing, ad costs on the open web drop just as user intent spikes, and across nearly every vertical, people start envisioning a better version of themselves.
This period, now known as Q5, isn’t just a bonus month tacked onto Q4: It’s a psychological reset moment for consumers, offering brands the opportunity to reach audiences who suddenly ha...

Taboola.com • December 16th, 2025

Innovation vs. Imitation: Why Stealing Creatives Guarantees Failure

In performance marketing, everyone wants the fastest route to a winning ad. Imitating successful campaigns can seem like a shortcut to success, but Xevio CEO Nadim Batista-Kuttab strongly cautions against it, explaining that copying a creative will not only fail to recreate an ad’s original success, but also place advertisers at a disadvantage. That’s partly because, in performance marketing, true engagement happens on your landing page, not in the ad itself. For that reason, creative originalit...

The Penny Hoarder • November 24th, 2025

Was Your Insurance Claim Denied? Take These Steps Next

You pay insurance premiums to make sure you’re protected when things go wrong.
However, if you do need to file a claim, your insurance company can, and may, deny it. There are some steps you can take next. But first, let’s take a look at the possible reasons why an insurance claim was denied.
If you have run into a problem like this, you likely have questions. You paid your premiums on time and followed the steps for filing a claim. So, why didn’t it go through?
Eric Croak, CFP, is president at...