Stephanie Faris

Taboola.com • July 9th, 2026

Ad Spend Optimization: AI-Powered Strategies for Better ROI

Digital advertising used to be predictable: scale your budget, monitor results, repeat.
Not anymore.
As competition intensifies across search and social, costs are rising, and performance is getting harder to sustain. What once worked reliably is now delivering diminishing returns, forcing advertisers to rethink where and how they invest.
The open web offers a compelling alternative. It unlocks access to new audiences, lower cost per mille (CPM), and nearly limitless inventory. But, it also intr...

Atera • June 29th, 2026

How AI Model Training Works and Why It Matters for IT

Every IT leader has felt the pressure to “adopt AI.” But the real question isn’t whether the technology can help your team. It’s whether the model behind the tool has been trained well enough to earn your trust. Understanding how AI training works can help you find the right tool for your IT environment.AI models aren’t born intelligent. They have to be trained. But these systems use machine learning and deep learning, which don’t follow rule-based instructions. They learn by identifying pattern...

Atera • June 29th, 2026

8 Real-Life Examples of How AI is used in Business

Artificial intelligence (AI) is no longer futuristic technology. It has quickly become the powerhouse driving smarter decisions, leaner operations, and better customer experience across industries. Companies that embrace AI are outperforming the competition and redefining what it means to be a business in 2025. I. Real-world use cases are emerging every day, proving that AI gives brands a competitive advantage.With Amazon Personalize, the retailer leverages AI to deliver personalized product rec...

Taboola.com • June 26th, 2026

Interest-Based Targeting: How To Drive Engagement on the Open Web

The era of one-size-fits-all advertising is over, and consumers are the ones who ended it. Today’s audiences expect ads to reflect their interests, habits, and intent, especially in environments where focused attention is limited. Interest-based targeting addresses that challenge by helping you reach people based on what they actively engage with online.
Rather than relying on basic demographic assumptions, this approach uses behavioral and content signals to determine relevance. When used corre...

Taboola.com • June 24th, 2026

Why Ad Placement Optimization Is the Secret Weapon for Performance Advertisers

For performance-driven marketers, the open web is often seen as the last frontier — a massive, sprawling, endless landscape of potential profit that remains notoriously difficult to navigate without the right map. We’ve now officially pivoted into the agentic era, a shift where the old-school grind of manual A/B testing and basic forecasting is being sidelined by autonomous AI agents. These systems don’t just suggest optimizations, they execute them in real-time. It’s an absolute game-changer, s...

In My Expert Opinion • June 23rd, 2026

eufy Omni C28 Review: A Pet Owner Puts It to the Test

I wasn’t prepared for just how much a Cavalier King Charles spaniel would shed.


I’ve had two previous dogs — a terrier and a mutt — and both were low-shedding dogs. But about a year after Izzy came into our lives, I started noticing large furballs on our hardwood floors. I call them fur tumbleweeds. “Fumbleweeds”?


So when I finally got the opportunity to try out a robot vacuum, I was excited. I knew our Izzy would put it to the test, and she didn’t let us down.


But even if you don’t ha...

Taboola.com • June 17th, 2026

3 Ways to Master Creative Variation at Scale Using Realize

Your competitors aren’t uploading ad creatives one by one. They’re deploying hundreds of variations across campaigns in minutes, testing new angles before lunchtime, and optimizing by the end of the day. If your team is still building ads manually, you’re not just wasting time, you’re falling behind.
The Realize platform gives performance advertisers tools designed to close that gap. Built for mass ad customization and efficient user interface (UI) campaign management, it lets you launch, modify...

The Penny Hoarder • June 11th, 2026

Was Your Insurance Claim Denied? Take These Steps Next

You pay insurance premiums to make sure you’re protected when things go wrong.
However, if you do need to file a claim, your insurance company can, and may, deny it. There are some steps you can take next. But first, let’s take a look at the possible reasons why an insurance claim was denied.
If you have run into a problem like this, you likely have questions. You paid your premiums on time and followed the steps for filing a claim. So, why didn’t it go through?
Denied claims are part of protect...

Taboola.com • June 6th, 2026

From Cost Center to Investment Portfolio: Rethinking the Marketing Budget

Every senior marketer knows the moment. The CFO sets down the deck, looks across the table, and asks the question that decides the next 12 months.
“What, exactly, is marketing contributing here?”
It’s rarely hostile. It’s almost always sincere, in fact. Most importantly, it exposes a problem no dashboard can fix. Classify marketing as a cost, and the budget conversation is lost before it begins. Cost lines are benchmarked against other cost lines, squeezed when revenue tightens, and never expand...

The Penny Hoarder • May 19th, 2026

Unwanted Gift Cards? Here’s How to Cash Out Online

Selling gift cards is generally safest and most convenient through online marketplaces, while local buyers sometimes offer more money but require extra legwork. Gift cards often resell for about 60% to 90% of their face value, depending on the brand and where you list them. 
We bet that somewhere in your junk drawer or buried in your email you have gift cards you’re never going to use. No matter the reason it goes unused, gift cards have real cash value, and you can usually recover a good portio...