Stephanie Faris

Taboola.com • May 19th, 2025

YMYL (Your Money Your Life): What It Is, Why It Matters

Not all content is created equal — at least in the eyes of Google. When it comes to a searcher’s health or financial well-being, Google’s algorithms take things seriously. In the interest of consumer safety, the top search engine puts certain content in a category called “Your Money or Your Life,” abbreviated as YMYL. Whether you’re a content creator, marketing professional, or business owner, understanding YMYL isn’t just important — it’s essential.
This guide will help you understand what YMYL...

The Penny Hoarder • May 15th, 2025

Was Your Insurance Claim Denied? Take These Steps Next

You pay insurance premiums to make sure you’re protected when things go wrong.
However, if you do need to file a claim, your insurance company can, and may, deny it. There are some steps you can take next. But first, let’s take a look at the possible reasons why an insurance claim was denied.
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If you have run into a problem like this, you likely have questions. You paid your premiums on time and followed the steps for filing a c...

Taboola.com • May 5th, 2025

Cookieless: What It Means, How It Works

For marketers, cookies are more than a tasty snack. They’ve long been a way to gather information on consumers: With the right technology in place, marketers using tracking cookies can monitor how users are interacting with their site and other sites across the web, then deliver targeted ads.
But, in recent years, cookies have undergone intense scrutiny. Privacy restrictions are making it tougher than ever to monitor user behavior, and that’s driving a shift toward a cookieless future. As advert...

Taboola.com • April 28th, 2025

Blog: Definition, Formats, Benefits for Marketers

Blogging is alive and well in 2025, giving marketers the opportunity to create thought leadership and interact with their customers. With the right approach, you can build a valuable resource for people to get answers to their questions and learn more about your brand.
But, where you set up your blog is almost as important as the content you feed into it. Your blog posts can boost your visibility in search results, bringing in new customers while also engaging your brand loyalists. This guide ta...

Taboola.com • April 28th, 2025

Churn Rate: Definition, Calculation, Strategies

Is your business a revolving door of customers, with people breezing in and out, never to be seen again? Or maybe you’re convinced your customer retention is high, with most consumers becoming brand loyalists after only one purchase?
Thanks to modern tech tools, businesses can track exactly how fast consumers are coming and going. Churn rate is a metric that lets you monitor customer turnover so that you can identify ways to improve it. But how do you measure churn rate, and what can you do to r...

Taboola.com • April 27th, 2025

Behavioral Targeting: What It Is, How It Boosts Conversions

In today’s competitive marketing environment, it’s crucial to ensure your messaging reaches your target audience. Understanding that audience is the first step toward crafting personalized messaging and delivering it in a way that encourages engagement. Using behavioral targeting, you can use a consumer’s online behavior to make more meaningful connections and get better results.
Behavioral targeting is a marketing technique that uses data about someone’s online behavior to deliver tailored adve...

Taboola.com • April 17th, 2025

Ad Spend: A Complete Guide for Small Businesses

Consumers are constantly bombarded with marketing messages, whether they’re binge-watching a new TV series or scrolling their social media feeds. For businesses, that means finding ways to stand out, without wasting limited ad dollars. By tracking ad spend, brands can advertise more intentionally and boost returns. In this article, I’ll break down what ad spend is and how to strategically manage it.
Ad spend, short for advertising spend, refers to the amount of money a business is currently spen...

Taboola.com • April 14th, 2025

Banner Blindness: What It Is, And How To Fix It

Consumers are constantly bombarded with ads, whether they’re passing billboards on the way into work or scrolling their social media feeds. Over time, this has led to something known as banner blindness, which means many of those advertising messages have become little more than white noise. If you’re investing in digital ads, banner blindness wastes money, so understanding banner blindness is the first step toward creating ads that combat it.
Banner blindness is a marketing term that refers to...

Taboola.com • April 6th, 2025

Yahoo Ads: A Guide with Proven Tactics for Success

Before Google, Facebook, and LinkedIn, online users relied on Yahoo. Being around since 1994 gives Yahoo the distinction of being a search pioneer, but that doesn’t mean it’s outdated: In fact, the site provides a cost-effective option for businesses looking to reach hundreds of millions of monthly visitors worldwide. But are Yahoo Ads the right fit for your business? I’ll cover the details to help you decide, and provide guidance on how to advertise on Yahoo, should you conclude that it’s the r...

The Penny Hoarder • April 4th, 2025

What Falling Consumer Confidence Means for Your Wallet

Consumer confidence has plummeted in recent months, with expectations for the future of the economy reaching a 12-year low. But as headlines warn of a possible recession and uncertain times ahead, it’s only natural to feel frustrated. What does it all mean? And what can we do to prepare?
Let’s look at what consumer confidence is and what you should do if the headlines and the consumer confidence report have you concerned.
When the stock market tumbles and unemployment rises, consumers worry. But...