My Latest Work

Got Discontinued Lego Sets? You Could Make Hundreds Selling Legos Online

You did it. You finally decided to clear out the bins, the drawers and the three mystery boxes in the closet full of LEGO bricks your kids haven’t used in years.
Now comes the fun part: figuring out how to turn all that plastic into cash.
The good news is LEGO bricks hold their value remarkably well. In fact, used sets often sell for 50%-80% of their original retail price, and rare or retired sets can sell for far more. The trick is knowing where and how to sell them. Here’s everything you need...

Outcome-Based Advertising: From Clicks to Measurable Outcomes

Every quarter, performance marketers wrestle with the same uncomfortable question: How much of last quarter’s ad budget actually drove revenue? For most teams, the honest answer involves a lot of guesswork.
Outcome-based advertising removes the guessing by tying ad costs directly to verified business results, e.g., qualified leads, closed sales, and confirmed bookings. This model has gained traction because it solves a problem cost-per-mille (CPM, or cost-per-thousand impressions) and cost-per-c...

What AI data governance reveals about trustworthy AI agents

Convincing AI agents can look identical to trustworthy ones on the surface, but trustworthy models bring agentic AI data governance and a full audit trail, setting them apart.One of the highlights of Ateraverse ’26 was a fireside chat between Atera CISO Noam Vander, Ryan Kalember of Proofpoint, and Liran Hason of Coralogix. The topic centered around what makes autonomous AI worth trusting. Throughout the conversation, one question kept surfacing. How do you differentiate between a vendor who is...

Unwanted Gift Cards? Here’s How to Cash Out Online

Selling gift cards is generally safest and most convenient through online marketplaces, while local buyers sometimes offer more money but require extra legwork. Gift cards often resell for about 60% to 90% of their face value, depending on the brand and where you list them. 
We bet that somewhere in your junk drawer or buried in your email you have gift cards you’re never going to use. No matter the reason it goes unused, gift cards have real cash value, and you can usually recover a good portio...

How AI software dev Is powering faster, safer software at scale

Artificial intelligence (AI) has rewritten the rules of software development. Tasks that once required hours of focused work on coding, testing, and documentation now move at lightning speed. Using AI-powered solutions, teams can deliver more stable results with fewer bottlenecks, marking a significant evolution in AI software development and how modern systems are built and maintained.AI software development has streamlined many stages of the software development lifecycle (SDLC), from planning...

Dynamic Creative Optimization (DCO): How It Improves Ad Performance

Digital advertising no longer operates in a static world. Audiences move across devices, content environments, and purchase journeys at remarkable speed. What captures attention in one moment may fall flat in the next. In this context, advertisers need creative that adapts just as quickly as user behavior shifts.
Dynamic creative optimization (DCO) meets that need. Instead of serving the same ad to everyone, DCO automatically builds and delivers tailored creative variations based on real-time da...

India’s Rising AI Powerhouses and What They Mean for Business

India has emerged as one of the world’s most dynamic artificial intelligence (AI) innovation hubs, driven by deep technical talent and a growing enterprise appetite for automation and infrastructure modernization. From decision intelligence and financial risk modeling to multilingual foundational models and AI-powered media localization, Indian companies are building platforms that help global businesses operate smarter and scale faster.For business leaders, understanding this ecosystem reveals...

AI Campaign Optimization: How to Scale Performance on the Open Web

You’ve maxed out your search budget. You’ve squeezed every dollar out of social. And yet, scaling feels harder than it was two years ago — because it is. Walled garden platforms are crowded, and crowded means expensive.
That’s where artificial intelligence (AI) changes the equation. By applying machine learning to real-time data across the open web, advertisers can automate bidding, personalize creative, and identify high-intent audiences that the walled gardens of search and social simply can’t...

Ad Spend Optimization: AI-Powered Strategies for Better ROI

Digital advertising used to be predictable: scale your budget, monitor results, repeat.
Not anymore.
As competition intensifies across search and social, costs are rising, and performance is getting harder to sustain. What once worked reliably is now delivering diminishing returns, forcing advertisers to rethink where and how they invest.
The open web offers a compelling alternative. It unlocks access to new audiences, lower cost per mille (CPM), and nearly limitless inventory. But, it also intr...

eufy Omni C28 Review: A Pet Owner Puts It to the Test

I wasn’t prepared for just how much a Cavalier King Charles spaniel would shed.


I’ve had two previous dogs — a terrier and a mutt — and both were low-shedding dogs. But about a year after Izzy came into our lives, I started noticing large furballs on our hardwood floors. I call them fur tumbleweeds. “Fumbleweeds”?


So when I finally got the opportunity to try out a robot vacuum, I was excited. I knew our Izzy would put it to the test, and she didn’t let us down.


But even if you don’t ha...

About Me

I am a branded content writer and blogger, specializing in the finance and technology space. I write for a wide range of businesses and marketing agencies. Currently, my work regularly appears on The Taboola Marketing Hub, The Penny Hoarder, and the Atera blog, among many other sites. I'm also a Simon & Schuster children's author and romance novelist with more than 50 published books across multiple pen names. Contact me at stephanie@stephaniefaris.com

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